formulate responses to the following questions. You are to answer ALL the questions. You are the Chief Financial Officer for a printing company which employs around 50 people, ranging in age from those in their 20s to some in their 50s. Of late, you have noticed that office supplies such as stationery, kitchen supplies, etc are having to be replaced far more frequently, resulting in a higher expenditure. As a result, as of a given date, you are implementing measures to track employees' use of such resources.  In addition, you will have to inform staff that there will be a minor pay cut, as of a given date, since the company is not attracting as many customers. The only other option to the pay cut would be to maintain salaries but lay off some individuals. After using these two Methods of Communication:Method 1: All-staff Meeting (In-Person or Virtual)Method 2: Official Company-Wide Email Feedback i) List TWOways in which you would ensure that you received feedback from the employees.                                                                     ii) Explain why EACHmethod of feedback would be effective and / or appropriate.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

formulate responses to the following questions. You are to answer ALL the questions.

You are the Chief Financial Officer for a printing company which employs around 50 people, ranging in age from those in their 20s to some in their 50s. Of late, you have noticed that office supplies such as stationery, kitchen supplies, etc are having to be replaced far more frequently, resulting in a higher expenditure. As a result, as of a given date, you are implementing measures to track employees' use of such resources. 

In addition, you will have to inform staff that there will be a minor pay cut, as of a given date, since the company is not attracting as many customers. The only other option to the pay cut would be to maintain salaries but lay off some individuals.

After using these two Methods of Communication:
Method 1: All-staff Meeting (In-Person or Virtual)
Method 2: Official Company-Wide Email

  1. Feedback
  2. i) List TWOways in which you would ensure that you received feedback from the employees.                                                                    
  3. ii) Explain why EACHmethod of feedback would be effective and / or appropriate.                                                                                 
Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Business reports
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning