Principles of Management
OER 2019 Edition
ISBN: 9780998625768
Author: OpenStax
Publisher: OpenStax College
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Textbook Question
Chapter 9, Problem 2CRQ
Describe the three levels of strategy and what a manager developing strategy at each level is concerned with.
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1. Give one new distribution channels for Virtual Assistance (freelance business) that is not commonly used.
- show a chart/diagram to illustrate the flow of the distribution channels.
- explain the rationale behind it. (e.g., increased market reach, improved customer experience, cost-efficiency).
- connect the given distribution channel to the marketing mix: (How does it align with the overall marketing strategy? Consider product, price, promotion, and place.).
- define the target audience: (Age, gender, location, interests, etc.).
- lastly, identify potential participants: (Wholesalers, retailers, online platforms, etc.)
Chapter 9 Solutions
Principles of Management
Ch. 9.1 - What activities make up the strategic management...Ch. 9.2 - What does a mission statement explain about a firm...Ch. 9.2 - What are the similarities and differences between...Ch. 9.3 - What strategic analysis tools from the previous...Ch. 9.4 - What is the difference between strategic...Ch. 9.4 - Describe the three levels of strategy and what a...Ch. 9.4 - What is a grand strategy, and how does it relate...Ch. 9.4 - What are the three grand strategies, and why would...Ch. 9.5 - What PESTEL forces (see Chapter 8) have...Ch. 9.5 - Amazon has entered into the brick-and-mortar store...
Ch. 9.5 - What strategic actions do you think a store like...Ch. 9.5 - What are the three levels of planning, and what...Ch. 9.5 - Why is strategic implementation most commonly...Ch. 9.6 - Why is performance evaluation critical in...Ch. 9.6 - How does the strategic planning process inform...Ch. 9 - What does a mission statement explain about a firm...Ch. 9 - Describe the three levels of strategy and what a...Ch. 9 - Give an example for why a firm would pursue each...Ch. 9 - What actions can help a firm grow?Ch. 9 - What managerial skills and actions are included in...Ch. 9 - Why are good goals important to the planning...Ch. 9 - What are the strategic planning time frames? How...Ch. 9 - Why is performance measurement often the start of...Ch. 9 - What reaction do you think employees had when Ray...Ch. 9 - How would you turn the Seven Fronts of...Ch. 9 - How is tying rewards to improved sustainability...
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