TASK DESCRIPTION Successful brand extensions allow companies to diversify their offerings and increase their market share. Brand extension will provide any company a competitive advantage over its rivals that do not offer similar products. You are expected to select a live/real organisation which is suitable to the task and launch a new product/service. Please discuss with your lecturer your choice before proceeding. For your Portfolio you need to complete the following tasks: 1. Develop a new brand extension for the organisation you have selected for one of their product/service. 2. Determine segmentation, targeting and positioning for the new brand extension. 3. Develop a detailed customer personal profile for the new brand extension, including demographic and psychographic information. 4. Develop the marketing mix strategies for the new brand extension (4Ps/7Ps). Follow instruction: 1 give table,charts, diagramms,graph and immage should properly reference cited and name from a variety credible liturature source informed by the latest research paper. 2. Write also "literature" as like research paper as cited**reference in paragraph.in paragraph citation example: (smith, 2025,2016,p.5) 3. Lastly, give 7-10 reference list,example: smith, E. (2016) How to improve your research project.2nd edn.plymouth:kiln press.

Principles of Management

OER 2019th Edition

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax

Chapter18: Management Of Technology And Innovation

Section: Chapter Questions

Problem 3CTQ: What other uses and functions does Input Accel serve, and how will this be useful to Novartis over...

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Transcribed Image Text:TASK DESCRIPTION Successful brand extensions allow companies to diversify their offerings and increase their market share. Brand extension will provide any company a competitive advantage over its rivals that do not offer similar products. You are expected to select a live/real organisation which is suitable to the task and launch a new product/service. Please discuss with your lecturer your choice before proceeding. For your Portfolio you need to complete the following tasks: 1. Develop a new brand extension for the organisation you have selected for one of their product/service. 2. Determine segmentation, targeting and positioning for the new brand extension. 3. Develop a detailed customer personal profile for the new brand extension, including demographic and psychographic information. 4. Develop the marketing mix strategies for the new brand extension (4Ps/7Ps). Follow instruction: 1 give table,charts, diagramms,graph and immage should properly reference **cited and name from a variety credible liturature source informed by the latest research paper. 2. Write also "literature" as like research paper as **cited**reference in paragraph.in paragraph citation example: (smith, 2025,2016,p.5) 3. Lastly, give 7-10 reference list,example: smith, E. (2016) How to improve your research project.2nd edn.plymouth:kiln press.

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