2.1 Discuss the significance of the intrinsic link between mobile devices and social media fordigital marketers. How should marketers adapt their strategies to leverage this relationshipeffectively? 2.2 Analyze the dual role of social media in influencing customers and being influenced by them.How can brands strategically balance these two aspects to build stronger relationships withtheir audience?
2.1 Discuss the significance of the intrinsic link between mobile devices and social media fordigital marketers. How should marketers adapt their strategies to leverage this relationshipeffectively? 2.2 Analyze the dual role of social media in influencing customers and being influenced by them.How can brands strategically balance these two aspects to build stronger relationships withtheir audience?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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2.1 Discuss the significance of the intrinsic link between mobile devices and social media for
digital marketers. How should marketers adapt their strategies to leverage this relationship
effectively?
2.2 Analyze the dual role of social media in influencing customers and being influenced by them.
How can brands strategically balance these two aspects to build stronger relationships with
their audience?
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