2.1 Discuss the significance of the intrinsic link between mobile devices and social media fordigital marketers. How should marketers adapt their strategies to leverage this relationshipeffectively?  2.2 Analyze the dual role of social media in influencing customers and being influenced by them.How can brands strategically balance these two aspects to build stronger relationships withtheir audience?

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Social Media Marketing

Social media marketing can be understood as the use of social media platforms and websites for marketing purposes. It is one of the most effective tools for building brand awareness in the present scenario.