Company S marketers involves in integrated marketing communication with each brand television and across most of its programming. The main target audience of their network are women at the age of 25 to 54. Advertising at food network is more interactive and complex than advertising in traditional televisions. Because viewers are so connected to the content of the show. The recipes are made available on the network website or advertiser’s website that helps the customer for easy access and try those recipes. They also want to advertise in the Social media F to create awareness and sales promotion. Sales promotion is one of the important part of the business that has more opportunity to generate buzz. They also created an interactive promotion among the viewers that created buzz for the local truck businesses and for the shows. To discuss: If Person X is a food network marketer, the way he would sate the networks overall marketing message.

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Answer 1

Question

Chapter P6, Problem 1QCT

Summary Introduction

Case summary:

Company S marketers involves in integrated marketing communication with each brand television and across most of its programming. The main target audience of their network are women at the age of 25 to 54. Advertising at food network is more interactive and complex than advertising in traditional televisions. Because viewers are so connected to the content of the show. The recipes are made available on the network website or advertiser’s website that helps the customer for easy access and try those recipes.

They also want to advertise in the Social media F to create awareness and sales promotion. Sales promotion is one of the important part of the business that has more opportunity to generate buzz. They also created an interactive promotion among the viewers that created buzz for the local truck businesses and for the shows.

To discuss: If Person X is a food network marketer, the way he would sate the networks overall marketing message.

Expert Solution & Answer

Explanation of Solution

According to Person X, the overall marketing message of food network would touch on the passion, learning more about cooking, lifestyle, and interest. Therefore, the marketing message as a food network marketer would be “food network offers to learn more about food and cooking” or “live to cook potential with food network” or “follow the passion and interest on cooking in food network”.

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Suggest, three ways, your company (service and product provider) can attain asustainable competitive advantage in the local market. Give rationales for youranswer.

1. please answe the following. • Explain how e-commerce businesses can effectively utilize email marketing and social media marketing to build customer relationships. Discuss the benefits and challenges of each strategies. • Compare and contrast the advantages and disadvantages of dropshipping and white labeling as e-commerce business models. Provide examples to support analysis.

Adapted from: (Case 18. Nando’s International: Taking chicken to the world. Re-printed with the kind permission of De WitsBusiness School. http://cws.cengage.co.uk/hoffman/students/cases16-18/case_18.pdf)Q1. Assess the reasons behind Nando’s struggles to establish profitable operations in foreign markets such as Australia, theUK, and Canada. Additionally, propose two alternative market entry strategies that could have been more effective in theseregions, and justify your recommendations.

Answer 2

Question

Chapter P6, Problem 1QCT

Summary Introduction

Case summary:

Company S marketers involves in integrated marketing communication with each brand television and across most of its programming. The main target audience of their network are women at the age of 25 to 54. Advertising at food network is more interactive and complex than advertising in traditional televisions. Because viewers are so connected to the content of the show. The recipes are made available on the network website or advertiser’s website that helps the customer for easy access and try those recipes.

They also want to advertise in the Social media F to create awareness and sales promotion. Sales promotion is one of the important part of the business that has more opportunity to generate buzz. They also created an interactive promotion among the viewers that created buzz for the local truck businesses and for the shows.

To discuss: If Person X is a food network marketer, the way he would sate the networks overall marketing message.

Expert Solution & Answer

Explanation of Solution

According to Person X, the overall marketing message of food network would touch on the passion, learning more about cooking, lifestyle, and interest. Therefore, the marketing message as a food network marketer would be “food network offers to learn more about food and cooking” or “live to cook potential with food network” or “follow the passion and interest on cooking in food network”.

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Answer 3

Question

Chapter P6, Problem 1QCT

Summary Introduction

Case summary:

Company S marketers involves in integrated marketing communication with each brand television and across most of its programming. The main target audience of their network are women at the age of 25 to 54. Advertising at food network is more interactive and complex than advertising in traditional televisions. Because viewers are so connected to the content of the show. The recipes are made available on the network website or advertiser’s website that helps the customer for easy access and try those recipes.

They also want to advertise in the Social media F to create awareness and sales promotion. Sales promotion is one of the important part of the business that has more opportunity to generate buzz. They also created an interactive promotion among the viewers that created buzz for the local truck businesses and for the shows.

To discuss: If Person X is a food network marketer, the way he would sate the networks overall marketing message.

Expert Solution & Answer

Explanation of Solution

According to Person X, the overall marketing message of food network would touch on the passion, learning more about cooking, lifestyle, and interest. Therefore, the marketing message as a food network marketer would be “food network offers to learn more about food and cooking” or “live to cook potential with food network” or “follow the passion and interest on cooking in food network”.

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Answer 4

Question

Chapter P6, Problem 1QCT

Summary Introduction

Case summary:

Company S marketers involves in integrated marketing communication with each brand television and across most of its programming. The main target audience of their network are women at the age of 25 to 54. Advertising at food network is more interactive and complex than advertising in traditional televisions. Because viewers are so connected to the content of the show. The recipes are made available on the network website or advertiser’s website that helps the customer for easy access and try those recipes.

They also want to advertise in the Social media F to create awareness and sales promotion. Sales promotion is one of the important part of the business that has more opportunity to generate buzz. They also created an interactive promotion among the viewers that created buzz for the local truck businesses and for the shows.

To discuss: If Person X is a food network marketer, the way he would sate the networks overall marketing message.

Expert Solution & Answer

Explanation of Solution

According to Person X, the overall marketing message of food network would touch on the passion, learning more about cooking, lifestyle, and interest. Therefore, the marketing message as a food network marketer would be “food network offers to learn more about food and cooking” or “live to cook potential with food network” or “follow the passion and interest on cooking in food network”.

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Answer 5

Chapter P6, Problem 1QCT

Summary Introduction

Case summary:

Company S marketers involves in integrated marketing communication with each brand television and across most of its programming. The main target audience of their network are women at the age of 25 to 54. Advertising at food network is more interactive and complex than advertising in traditional televisions. Because viewers are so connected to the content of the show. The recipes are made available on the network website or advertiser’s website that helps the customer for easy access and try those recipes.

They also want to advertise in the Social media F to create awareness and sales promotion. Sales promotion is one of the important part of the business that has more opportunity to generate buzz. They also created an interactive promotion among the viewers that created buzz for the local truck businesses and for the shows.

To discuss: If Person X is a food network marketer, the way he would sate the networks overall marketing message.

Expert Solution & Answer

Explanation of Solution

According to Person X, the overall marketing message of food network would touch on the passion, learning more about cooking, lifestyle, and interest. Therefore, the marketing message as a food network marketer would be “food network offers to learn more about food and cooking” or “live to cook potential with food network” or “follow the passion and interest on cooking in food network”.

Answer 6

Chapter P6, Problem 1QCT

Summary Introduction

Case summary:

Company S marketers involves in integrated marketing communication with each brand television and across most of its programming. The main target audience of their network are women at the age of 25 to 54. Advertising at food network is more interactive and complex than advertising in traditional televisions. Because viewers are so connected to the content of the show. The recipes are made available on the network website or advertiser’s website that helps the customer for easy access and try those recipes.

They also want to advertise in the Social media F to create awareness and sales promotion. Sales promotion is one of the important part of the business that has more opportunity to generate buzz. They also created an interactive promotion among the viewers that created buzz for the local truck businesses and for the shows.

To discuss: If Person X is a food network marketer, the way he would sate the networks overall marketing message.

Expert Solution & Answer

Explanation of Solution

According to Person X, the overall marketing message of food network would touch on the passion, learning more about cooking, lifestyle, and interest. Therefore, the marketing message as a food network marketer would be “food network offers to learn more about food and cooking” or “live to cook potential with food network” or “follow the passion and interest on cooking in food network”.

Answer 7

Chapter P6, Problem 1QCT

Summary Introduction

Case summary:

Company S marketers involves in integrated marketing communication with each brand television and across most of its programming. The main target audience of their network are women at the age of 25 to 54. Advertising at food network is more interactive and complex than advertising in traditional televisions. Because viewers are so connected to the content of the show. The recipes are made available on the network website or advertiser’s website that helps the customer for easy access and try those recipes.

They also want to advertise in the Social media F to create awareness and sales promotion. Sales promotion is one of the important part of the business that has more opportunity to generate buzz. They also created an interactive promotion among the viewers that created buzz for the local truck businesses and for the shows.

To discuss: If Person X is a food network marketer, the way he would sate the networks overall marketing message.

Answer 8

Expert Solution & Answer

Explanation of Solution

According to Person X, the overall marketing message of food network would touch on the passion, learning more about cooking, lifestyle, and interest. Therefore, the marketing message as a food network marketer would be “food network offers to learn more about food and cooking” or “live to cook potential with food network” or “follow the passion and interest on cooking in food network”.

Answer 9

Expert Solution & Answer

Answer 10

Expert Solution & Answer

Answer 11

Ch. P6 - Prob. 1QCT Ch. P6 - Prob. 2QCT Ch. P6 - Prob. 3QCT Ch. P6 - Prob. 4QCT

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