Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 12, Problem 1ALR
Summary Introduction
To discuss: The difference between services and goods for the products.
The tangible product which can be seen, touched, and tasted is known as goods , and services are the intangible tasks which satisfy the consumer and business needs.
Expert Solution & Answer
Explanation of Solution
Distinguish between services and goods for the products:
a) Knee replacement surgery: Here, the service is the operation or surgery for the patient on replacement process. The equipments and other related things used for the surgery are the goods that can be seen, and touched.
b) Dinner at popular restaurant: The foods provided are considered as goods, and the attentive wait staff and appropriate surroundings are considered as the services.
c) Purchase and installation of new roof: The materials involved in roofs are goods and the installation of roofs by the construction workers are considered as services.
d) Live concert: The technicians who perform in the concert and the instruments and tools used are considered as goods, and the services are the performance of the technicians who serves the people.
e) Custom made suits: The tailoring services provided by the tailors are services and the suits are considered as goods.
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Chapter 12 Solutions
Contemporary Marketing (MindTap Course List)
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