Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 12, Problem 2C
Summary Introduction
Case summary:
Company N is popular for the word innovation. The position of the Company in innovation is 5th position. The company has been adding the arrays of high tech patents with specialists and physiologists in the field of mechanics.
The product available in the market is Company N’s fly knit technology, which eliminates the waste in manufacturing and gives a compression fit. Company N says that the innovation is the best characteristics of the company among the competitors.
To discuss: The other product extension Company N considers is its fly knit technology.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
True or False:
Hallmark’s personal expression products are sold in more than 41,500 retail outlets nationwide and account for almost one of every two greeting cards purchased in the United States. It is an example of differentiated marketing.
A niche is a more narrowly defined group. Globalization and the Internet have made niche marketing more feasible to many.
A market leader has the largest market share and usually leads in price changes, new-product introductions, distribution coverage, and promotional intensity. Some historical market leaders are Microsoft (computer software), and McDonald’s (fast food.
DO NOT COPY PASTE FROM OTHER I WILL TRACK IT!!
Watch the video (https://www.yxutxbx.com/watch?v=NnW0UB8cm6Q), elaborating more about the benefits of digital marketing.
Can you still think of well-known and successful companies/businesses, either in the local or global scene, that haven’t explored yet the route of direct and digital marketing? EXPOUND WELL AND LONG!
change the x of the streaming site into its original one (yt) for it to be valid since if i posted this the original it will not be accepted.
ANSWER THIS COMPREHENSIVELY AND GOOD!
Marketing communications represents all the elements of the marketing mix that facilitate exchanges by targeting the brand to a group of customers, positioning the brand as being distinct from competitive brands and sharing the brand's meaning and unique differences with the product's target audience.
You understand the importance of successfully communicating the most relevant creative strategy in terms of developing a clear and consistent brand theme that sets one brand apart from its competition.
Contemporary advertising can be conceptualised into six creative strategies in three categories. Which one of the creative strategies would you recommend be the focus of the launch campaign for BienCai? Be sure to explain and justify your answer.
Can someone help me for this question, please? I uploaded the case as images.
Chapter 12 Solutions
Contemporary Marketing (MindTap Course List)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Tata Tea’s initial advertising campaigns primarily communicated the physical and functional aspects like packaging, freshness, taste and energy. After attaining market leadership, Tata Tea changed its communication toward social awakening through Jaago Re! (Wake Up) campaign. Tata Tea aired commercials on social problems – corruption, bad roads and irresponsible politicians. Recently Tata Tea Premium’s series of Hyperlocal Campaigns for India celebrating India’s rich cultural diversity and invoke regional pride like #DeshKaKulhad campaign. How is the company using these messages to build their brand value? What are key takeaways for the marketers? What other ‘socially relevant’ themes that Tata Tea can integrate into its social marketing initiatives campaign. Note:- It should be at least 800 words.arrow_forward1- During the Covid-19 pandemic, consumers are searching for face masks everywhere. In this case, which promotional strategy do you think retailers should adopt? A Pull or a Push Strategy? a-Compare both Strategies. b-Support your answer with detailed explanation through examples. 2- How can a brand like Adidas or Nike achieve environmental sustainability? Please suggest two ideas through which they can accomplish that. Support your answer with examples for each idea. 3- What is a multichannel distribution system and what are its main advantages? Please justify your answer through giving detailed examples. 4- Your Research & Development department has slightly changed one of your products. It is not really (new and improved) but you know that putting this statement on the package and in advertising will increase sales. What would you do? Why or why not? Explain in detail to justify your answer.arrow_forwardHow effective will this stratergy be when entering the uae market at the time of the pandemic? Recommend and explain a suitable promotion strategy using 2 or more promotional mix for ben sherman's vietnam operationarrow_forward
- What are the four elements of the promotion mix? Be sure to name and briefly describe each element. List one advantage OR one disadvantage of EACH element.arrow_forwardwhat do you think are the most effective forms of promotion for business's to use in today's market? What factors should a company consider when deciding how best to promote their brand or products/services?arrow_forwardSelect any consumer packaged goods company’s product that has beenaround for at least two decades and find at least five print advertisements from throughout that time frame. From the marketing communication content, how has the product’s target customers and positioning changed over time and why do you believe these changes have occurred? If the product’s target customers or positioning have not changed, what mightexplain the product’s ability to remain the same in itstargeting and positioningarrow_forward
- Mobile marketing involves any type of marketing message—voice, text, image, or video—delivered to a handheld device such as a cell phone, iPhone, or BlackBerry. Although still in its infancy in the United States, mobile marketing has grown rapidly in other countries. Learn more about mobile marketing and discuss the current applications and the potential for future applications in the travel and hospitality industries.arrow_forwardMarketing Plan - Through personal experience, our group has identified an unmet need for dog owners. Over two thirds of US households have one or more pets and millennials and gen-z account for the largest proportion of these pet owners. Many consumers within this population are young, working professionals. As a pet parent, ensuring your dog is getting enough exercise is critical to keeping your dog happy, healthy, and out of trouble. For young professionals, this can be challenging and time-consuming, especially for those who have high-energy dog breeds. While there are existing products and services in the market today such as doggy daycare or at-home products such as dog treadmills, these can be expensive, inconvenient, and require expertise to use. We believe there is an unmet need for consumers looking for affordability and convenience. Similar to mobile dog groomers, we believe there is an opportunity to create a mobile service that brings the exercise experience directly to…arrow_forwardGo to YouTube and find a video advertisement that you think is particularly interesting. Describe the video advertisement or link it to your post. Then answer the following questions: What is the product being marketed and who it's the target market? How does the advertisement appeal to the target market? Do you think that this is effective or not? Why?arrow_forward
- You are the marketing executive for Nissan which is to get the feedback of launching the latest Kia Sorrento SUV car in TV commercials all over the world. Your company is using Pierce Brosnan ( ex-James Bond) to promote your product. Discuss the reference group related factors that you would have considered when signing the celebrity. Describe what you think is the personality of this person. Why did they choose him and not other TV stars who may even be as popular if not better. Who will the product be aiming at? Very simple answer needed and no word min limit.arrow_forwardImagine that your team has been hired to create an Advertising strategy for the release of a new line of running shoes produced by athletic apparel maker Under Armour. The Maryland-based company has been rapid growth in recent years and is a globally recognized rival to Nike and Adidas. Beyond the central advertising campaign for the new shoe line, what tools would your team employ to achieve integrated brand promotion? Explain how you would coordinate your efforts to ensure maximum effectiveness.arrow_forwardChoose a company, brand or organization selling products, services, or ideas and create their next advertising campaign! * PART 1: CHOOSE THE COMPANY/BRAND/ORGANIZATION Introduce the company/brand/organization. Explain why you selected it. Who is the company/brand/organization targeting? How are they differentiating themselves in the market place? What kind of positioning strategy do they currently follow? Give a brief overview of their current marketing mix. Analyze their current advertising campaign(s) and other elements of their IMC strategy. Are they effective?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
