Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 12, Problem 2C
Summary Introduction
Case summary:
Company N is popular for the word innovation. The position of the Company in innovation is 5th position. The company has been adding the arrays of high tech patents with specialists and physiologists in the field of mechanics.
The product available in the market is Company N’s fly knit technology, which eliminates the waste in manufacturing and gives a compression fit. Company N says that the innovation is the best characteristics of the company among the competitors.
To discuss: The other product extension Company N considers is its fly knit technology.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
HerbSkin Naturals
HerbSkin Naturals is a skincare range that utilizes indigenous herbs such as rooibos, aloe ferox, and buchu. These ingredients are celebrated for their antioxidant, anti-inflammatory and moisturizing properties, making the products very popular among consumers who appreciate natural, eco-friendly skincare solutions.
The current product range includes the following thoughtfully curated five-item line, designed to highlight the unique benefits of South Africa’s Indigenous herbs while addressing a variety of skincare needs.
PRODUCT
INGREDIENTS
BENEFITS
TARGET AUDIENCE
Rooibos Glow Face Serum
Rooibos extract, hyaluronic acid, vitamin C.
Enhances skin radiance, reduces fine lines, and protects against environmental damage. The lightweight formula absorbs quickly, leaving the skin smooth and hydrated.
Consumers seeking an everyday serum to combat dullness and early signs of aging.
Aloe Ferox Deep Hydration Cream
Aloe ferox gel, Shea butter,…
HerbSkin Naturals
HerbSkin Naturals is a skincare range that utilizes indigenous herbs such as rooibos, aloe ferox, and buchu. These ingredients are celebrated for their antioxidant, anti-inflammatory and moisturizing properties, making the products very popular among consumers who appreciate natural, eco-friendly skincare solutions.
The current product range includes the following thoughtfully curated five-item line, designed to highlight the unique benefits of South Africa’s Indigenous herbs while addressing a variety of skincare needs.
PRODUCT
INGREDIENTS
BENEFITS
TARGET AUDIENCE
Rooibos Glow Face Serum
Rooibos extract, hyaluronic acid, vitamin C.
Enhances skin radiance, reduces fine lines, and protects against environmental damage. The lightweight formula absorbs quickly, leaving the skin smooth and hydrated.
Consumers seeking an everyday serum to combat dullness and early signs of aging.
Aloe Ferox Deep Hydration Cream
Aloe ferox gel, Shea butter,…
Describe how to effectively implement e-vouchers in Strepcof. Include its issuance, redemption, verification and application, single-use or multiple-use.
And what other promo deals can be use for Strepcof relaunching.
Chapter 12 Solutions
Contemporary Marketing (MindTap Course List)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- In marketing research experiment variables to gather primary data can include the following except Question 20Select one: a. Price b. Package design c. Shelf Space d. Advertising Theme e. All of the abovearrow_forwardIn Questionnaire design, _________ are questions that encourage an answer phrased in the respondents own words. Question 19Select one: a. Closed ended questions b. Yes or no Questions c. Scaled response questions d. Open ended Questions e. All of the abovearrow_forwardCommercialization includes which of the following Question 17Select one: a. Ordering Materials b. Production c. Inventory Buildup d. Sales force training e. All of the abovearrow_forward
- Considerations for the Business analysis stage include Question 16Select one: a. Demand, cost, Sales, Profitability b. Demand, consumer, Sales, product c. Demand, Cost, sales, product d. Design, consumer, Sales, product e. Design, Cost, sales, product Clear my choicearrow_forwardBases for segmentation includes the following except Question 14Select one: a. Geography b. Demographics c. Psychographics d. Benefits ought e. Marketing Researcharrow_forwardAll of the following are examples of products EXCEPT: Question 11Select one: a. carton of milk b. contact lenses c. haircut d. pair of shoes e. All of the above are products.arrow_forward
- An executive summary is a short document or section of a document produced for business purposes. It usually contains a brief statement of the problem or proposal covered in the major document(s), background information, concise analysis and main conclusions. Here you should introduce Vietnam and provide a very high-level description of it. Then you should discuss the product, AI-Powered Smart Standing Desk and provide a reason why you think this product could be successful in this new market of Vietnam.arrow_forwardServices are important to the economy, define each component of service quality and then provide an example on how to provide that service component. Component Definition Provide example what can be done to provide this component Reliability Responsiveness Assurance Empathy Tangibles Service can be described as a process. For each service process provide an example of a type of service under that process. People Processing Possession processing Mental Stimulus Processing Information Processing If you were providing a coworker customer service training, what would be key components you would focus on. What strategies would provide? What would be your advice to them?arrow_forwardDiscuss how you will use the knowledge and skills you developed in this course by writing 3 “takeaways,” or things you’ve learned that you can carry with you into your career and further courses of study. Review postings by your classmates and add two additional “takeaways” to your own list. When you reply to a colleague, compare your findings with his or hers. What patterns or differences do you see in international marketing strategies?arrow_forward
- An executive summary is a short document or section of a document produced for business purposes. It usually contains a brief statement of the problem or proposal covered in the major document(s), background information, concise analysis and main conclusions. Here you should introduce Vietnam and provide a very high-level description of it. Then you should discuss the product you selected and provide a reason why you think this product could be successful in this new market.arrow_forwardFor this activity choose a product from above and come up with the following: What is your Product Name? What is slogan for your product? Who is your target market? What are the possible segmentations in this target market? What type of product? ( Convenience, specialty ,shopping, unsought) What is the price for your product? Come up with a persuasive or informational label for your product? Does your product have a warranty?arrow_forwardNew Product Development For this assignment find a new product in technology that may still be in the development process. Provide your own research findings about the product. Where is this product in the development process? What is your personal opinion on this new product? Would you purchase this product? How similar is this product to an existing product, name an existing product that is similar? Provide a picture of your product: Provide resources:arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
MarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational Publishing
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning