Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 12, Problem 3ALR
Summary Introduction
To discuss: Unsought products with example and the ways it should be marketed.
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Chapter 12 Solutions
Contemporary Marketing (MindTap Course List)
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