Whose responsibility is it to make sure children are not inappropriately influenced by advertising? How far should advertisers go to ensure that children are not misled by their ads?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter11: Product Concepts, Branding, And Packaging
Section: Chapter Questions
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  1. Whose responsibility is it to make sure children are not inappropriately influenced by advertising?
  2. How far should advertisers go to ensure that children are not misled by their ads?
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