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Self-image congruence models suggest that we choose products when their attributes match some aspect of the self. Beyonce’s Beehive fan club uses this theory of the self-concept:
a) Looking Glass Self
b) Influential Self
c) Ideal Self
d) Extended Self
e) None of the above
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- According to its website, Polyvore polyvore.com is a community site for online fashion and style where users are empowered to discover and develop their style and possibly set fashion trends. Users do this by creating “sets” which are shared across the Web. The company collaborates with prominent brands such as Calvin Klein (calvinklein.com), Lancome (lancome-usa.com), and Coach (coach.com) and retailers such as Net-a-Porter, to drive product engagement; the user-generated fashion products on its site are then judged by community members and by celebrities such as Selena Gomez and Katy Perry. Today, the company is also using mobile technologies. For example, it has a new app for that will automatically suggest and mix selected fashions (see venturebeat.com/2015/04/07/polyvores-new-mobile-app-chooses-outfits-for-you). Note: Some celebrities, such as Blake Lively, post their own products for sale on the site. The story of the now-profitable Polyvore is described in detail by Silverbean…What Can Pokémon Go Do for Marketers?Managerial lssues-ELECTRONIC COMMERCE Can we use B2C marketing methods and research in B2B?
- Intended strategy can change depending upon socialital needs. Create a way how an intended strategy can be market oriented.What actions should luxury fashion brands take to deal with the impact of digital technology on customer' perceptions of their brands?Why is geographic segmentation importantin the B2B market?