Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section: Chapter Questions
Problem 1SC
Related questions
Question
Self-image congruence models suggest that we choose products when their attributes match some aspect of the self. Beyonce’s Beehive fan club uses this theory of the self-concept:
a) Looking Glass Self
b) Influential Self
c) Ideal Self
d) Extended Self
e) None of the above

Transcribed Image Text:BEYONCE'S
Beehive
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