Homework Help is Here – Start Your Trial Now!
Business
Marketing
Question 4 A company was presented with the following channel data for an online marketing campaign that it is currently being conducting. See Table 1. Table 1: Data Analytics for an Online Marketing Campaign Channels Impressions Engagement Conversions Cost Revenue Engagemen Conversion t Rate rate Gain ROI Email 50,000 5,000 500 $ 5,000.00 $ 10,000.00 10% 10% $ 5,000.00 100% Google Ads 200,000 10,000 500 $ 2,500.00 $ 40,000.00 5% 5% $ 37,500.001500% Facebook 200,000 20,000 500 $ 2,500.00 $ 20,000.00 10% 3% $ 17,500.00 700% Total 450,000 35,000 1500 $10,000.00 $ 70,000.00 8% 4% $ 60,000.00 600% Suggest ways in which this campaign can be optimised.

Question 4 A company was presented with the following channel data for an online marketing campaign that it is currently being conducting. See Table 1. Table 1: Data Analytics for an Online Marketing Campaign Channels Impressions Engagement Conversions Cost Revenue Engagemen Conversion t Rate rate Gain ROI Email 50,000 5,000 500 $ 5,000.00 $ 10,000.00 10% 10% $ 5,000.00 100% Google Ads 200,000 10,000 500 $ 2,500.00 $ 40,000.00 5% 5% $ 37,500.001500% Facebook 200,000 20,000 500 $ 2,500.00 $ 20,000.00 10% 3% $ 17,500.00 700% Total 450,000 35,000 1500 $10,000.00 $ 70,000.00 8% 4% $ 60,000.00 600% Suggest ways in which this campaign can be optimised.

MARKETING 2018
MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 1SC
See similar textbooks
icon
Related questions
Question
Question 4 A company was presented with the following channel data for an online marketing campaign that it is currently being conducting. See Table 1. Table 1: Data Analytics for an Online Marketing Campaign Channels Impressions Engagement Conversions Cost Revenue Engagemen Conversion t Rate rate Gain ROI Email 50,000 5,000 500 $ 5,000.00 $ 10,000.00 10% 10% $ 5,000.00 100% Google Ads 200,000 10,000 500 $ 2,500.00 $ 40,000.00 5% 5% $ 37,500.001500% Facebook 200,000 20,000 500 $ 2,500.00 $ 20,000.00 10% 3% $ 17,500.00 700% Total 450,000 35,000 1500 $10,000.00 $ 70,000.00 8% 4% $ 60,000.00 600% Suggest ways in which this campaign can be optimised.
Transcribed Image Text:Question 4 A company was presented with the following channel data for an online marketing campaign that it is currently being conducting. See Table 1. Table 1: Data Analytics for an Online Marketing Campaign Channels Impressions Engagement Conversions Cost Revenue Engagemen Conversion t Rate rate Gain ROI Email 50,000 5,000 500 $ 5,000.00 $ 10,000.00 10% 10% $ 5,000.00 100% Google Ads 200,000 10,000 500 $ 2,500.00 $ 40,000.00 5% 5% $ 37,500.001500% Facebook 200,000 20,000 500 $ 2,500.00 $ 20,000.00 10% 3% $ 17,500.00 700% Total 450,000 35,000 1500 $10,000.00 $ 70,000.00 8% 4% $ 60,000.00 600% Suggest ways in which this campaign can be optimised.
Expert Solution
steps

Step by step

Solved in 2 steps

SEE SOLUTIONCheck out a sample Q&A here
Blurred answer
Recommended textbooks for you
MARKETING 2018
MARKETING 2018
Marketing
ISBN:
9780357033753
Author:
Pride
Publisher:
CENGAGE L
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning
Marketing
Marketing
Marketing
ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Foundations of Business - Standalone book (MindTa…
Foundations of Business - Standalone book (MindTa…
Marketing
ISBN:
9781285193946
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
SEE MORE TEXTBOOKS