There are extrinsic and intrinsic motivations for consumer behavior. Some consumers are motivated to purchase a Lexus because their neighbors just bought one are triggered by which motivation factor of consumer behavior: a) Subconscious Personality b) Psychology c) External Motivators d) Heuristics e) None of the above
There are extrinsic and intrinsic motivations for consumer behavior. Some consumers are motivated to purchase a Lexus because their neighbors just bought one are triggered by which motivation factor of consumer behavior: a) Subconscious Personality b) Psychology c) External Motivators d) Heuristics e) None of the above
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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There are extrinsic and intrinsic motivations for consumer behavior. Some consumers are motivated to purchase a Lexus because their neighbors just bought one are triggered by which motivation factor of consumer behavior:
a) Subconscious Personality
b) Psychology
c) External Motivators
d) Heuristics
e) None of the above
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