There are extrinsic and intrinsic motivations for consumer behavior. Some consumers are motivated to purchase a Lexus because their neighbors just bought one are triggered by which motivation factor of consumer behavior: a) Subconscious Personality b) Psychology c) External Motivators d) Heuristics e) None of the above
There are extrinsic and intrinsic motivations for consumer behavior. Some consumers are motivated to purchase a Lexus because their neighbors just bought one are triggered by which motivation factor of consumer behavior: a) Subconscious Personality b) Psychology c) External Motivators d) Heuristics e) None of the above
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
Problem 3DYMP
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Question
There are extrinsic and intrinsic motivations for
a) Subconscious Personality
b) Psychology
c) External Motivators
d) Heuristics
e) None of the above
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