Kingdom) Question 5 Figure 2 below gives the four (4) types of buying behaviours a customer could exhibit. Figure 2 Consumer Buying Behaviour Habitual Dissonance Reducing Variety Complex Seeking 2 of 4 a) Explain under what circumstances each behaviour will be exhibited. Support your answer with examples. b) What will be a suitable marketing goal and two marketing strategies for a product, where the expected consumer buying behaviour towards it is deemed 'Habitual'? Text Predictions: On Accessibility: Unavailable G ZM
Kingdom) Question 5 Figure 2 below gives the four (4) types of buying behaviours a customer could exhibit. Figure 2 Consumer Buying Behaviour Habitual Dissonance Reducing Variety Complex Seeking 2 of 4 a) Explain under what circumstances each behaviour will be exhibited. Support your answer with examples. b) What will be a suitable marketing goal and two marketing strategies for a product, where the expected consumer buying behaviour towards it is deemed 'Habitual'? Text Predictions: On Accessibility: Unavailable G ZM
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 1SC
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Transcribed Image Text:Kingdom)
Question 5
Figure 2 below gives the four (4) types of buying behaviours a customer could exhibit.
Figure 2 Consumer Buying Behaviour
Habitual
Dissonance
Reducing
Variety Complex
Seeking
2 of 4
a) Explain under what circumstances each behaviour will be exhibited. Support your answer with
examples.
b) What will be a suitable marketing goal and two marketing strategies for a product, where the
expected consumer buying behaviour towards it is deemed 'Habitual'?
Text Predictions: On
Accessibility: Unavailable
G
ZM
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