Kingdom) Question 5 Figure 2 below gives the four (4) types of buying behaviours a customer could exhibit. Figure 2 Consumer Buying Behaviour Habitual Dissonance Reducing Variety Complex Seeking 2 of 4 a) Explain under what circumstances each behaviour will be exhibited. Support your answer with examples. b) What will be a suitable marketing goal and two marketing strategies for a product, where the expected consumer buying behaviour towards it is deemed 'Habitual'? Text Predictions: On Accessibility: Unavailable G ZM

Kingdom) Question 5 Figure 2 below gives the four (4) types of buying behaviours a customer could exhibit. Figure 2 Consumer Buying Behaviour Habitual Dissonance Reducing Variety Complex Seeking 2 of 4 a) Explain under what circumstances each behaviour will be exhibited. Support your answer with examples. b) What will be a suitable marketing goal and two marketing strategies for a product, where the expected consumer buying behaviour towards it is deemed 'Habitual'? Text Predictions: On Accessibility: Unavailable G ZM

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 1SC

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