Here is a great article about how to build a brand personality (https://thefinancialbrand.com/14053/bank-credit-union-branding-personality-attributes/Links to an external site.). Please read it and then use TWO different methods discussed above to identify the OSU brand personality and our rival OU brand personality. For example, you may use the car analogy, if OSU/OU was a car, what kind of car would it be? Why? Be specific, and define the year, make, model, and color.
Here is a great article about how to build a brand personality (https://thefinancialbrand.com/14053/bank-credit-union-branding-personality-attributes/Links to an external site.). Please read it and then use TWO different methods discussed above to identify the OSU brand personality and our rival OU brand personality. For example, you may use the car analogy, if OSU/OU was a car, what kind of car would it be? Why? Be specific, and define the year, make, model, and color.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Here is a great article about how to build a brand personality (https://thefinancialbrand.com/14053/bank-credit-union-branding-personality-attributes/Links to an external site.). Please read it and then use TWO different methods discussed above to identify the OSU brand personality and our rival OU brand personality. For example, you may use the car analogy, if OSU/OU was a car, what kind of car would it be? Why? Be specific, and define the year, make, model, and color.
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