What are the trends (if any) characterizing the current job search process for marketing majors that may differentiate it from previous years (nationally and locally)?Data driven marketers are becoming more essentialIncrease in digital marketing capabilities, decrease in traditional marketing experienceMarket industry is growing but also the amount of people entering that professionMarketing departments are increasing in sizeMust social media savvy to manage company’s social media presence
What are the trends (if any) characterizing the current job search process for marketing majors that may differentiate it from previous years (nationally and locally)?Data driven marketers are becoming more essentialIncrease in digital marketing capabilities, decrease in traditional marketing experienceMarket industry is growing but also the amount of people entering that professionMarketing departments are increasing in sizeMust social media savvy to manage company’s social media presence
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What are the trends (if any) characterizing the current job search process for marketing majors that may differentiate it from previous years (nationally and locally)?Data driven marketers are becoming more essentialIncrease in digital marketing capabilities, decrease in traditional marketing experienceMarket industry is growing but also the amount of people entering that professionMarketing departments are increasing in sizeMust social media savvy to manage company’s social media presence
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