Paraphrase this one. Within the bustling retail sector, a domain brimming with extensive customer data both online and in brick-and-mortar establishments, predictive analytics finds its stride. Online consumer activity, as tracked through cookies, and in-store navigation patterns stand as just a couple of the myriad data points gathered. Customer contact information at point-of-sale, social media interactions, purchasing histories, and visitation patterns further enrich this data mosaic. Harnessing the potential of predictive analytics, retailers extract maximum value from this treasure trove of information. This encompassing utilization spans from optimizing inventory and projecting revenue to delving into behavior analytics, targeted shopper engagement, and the vigilant detection of fraudulent activities.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Paraphrase this one.

Within the bustling retail sector, a domain brimming with extensive customer data both online and in brick-and-mortar establishments, predictive analytics finds its stride. Online consumer activity, as tracked through cookies, and in-store navigation patterns stand as just a couple of the myriad data points gathered. Customer contact information at point-of-sale, social media interactions, purchasing histories, and visitation patterns further enrich this data mosaic. Harnessing the potential of predictive analytics, retailers extract maximum value from this treasure trove of information. This encompassing utilization spans from optimizing inventory and projecting revenue to delving into behavior analytics, targeted shopper engagement, and the vigilant detection of fraudulent activities.

 

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