Answered: According to one of your articles,…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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According to one of your articles, there are extrinsic and intrinsic motivations for consumer behavior. Consumers who are motivated to learn pickle ball because it reminds them of their days playing college tennis are triggered by which motivation factor of consumer behavior:

a. External personality

b. Psychology

c. Internal personality

d. External motivators

e. None of the above

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