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In a table format, using the seven (7) different themes, summarise the difference between
modernism and post modernism.
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- 2.1) Analyse the importance of semiotics in emerging markets, especially that of Brazil.Technological advancement is one of the more dramatic forces affecting today’s marketing environment. Suppose that you are the marketing executive of a major brand, appraise how new technologies affect the development of a marketing campaign for this brand targeting Generation Z. (use your own words)4) The term culture is difficult to define and measure, as its influence in marketing research is felt rather than directly observed, and its nature is diverse. Social scientists have standardized the use of culture in marketing studies to the values it gives to personality, time pattern, action and reaction, and self-concepts. This type of categorization, attributed mainly to Kluckhohn and Strodtbeck (1961), allows cultural studies in terms of the individual, power distance, masculinity, uncertainty avoidance, and Confucian Dynamics or collectivism. Within this paradigm, researchers are now equipped with several approaches for tackling cultural phenomena. Describe how culture influences the environmental context of an international marketing research.
- The evolution of the human being, since its known origin, has constantly transformed its environment in search of better living conditions. During the era of the Thought Revolution, the study of science changed the view of humanity in many ways. Conduct a search for information on the scientific contributions of the Thought Revolution and its repercussions on current thought. Mention three (3) important scientific changes that occurred during this period. Support your arguments logically and correctly with ideas, theories and models from other authors relevant to the topic. Explain the repercussions that these changes currently have on human thought. Support your arguments logically and correctly with ideas, theories and models from other authors relevant to the topic. ConclusionExpress your vision of these scientific contributions.What is Anthropocene visuality associated with? - technology and climate change - a map showing areas most affected by ice ages - marketing “upside down” globes at Walmart. - space travel movies like “Star Trek”(1) How can technology help companies replicate thecommunity feel of a small neighborhood business ona global scale? (2) Why do its critics consider stealthmarketing to be unethical?
- Cultures are dynamic. How do they change? Are there cases in your own culture which changes are not resisted but actually preferred? Explain. What is the relevance to marketing?What do you think is/are the biggest challenge/s that you are continuously experiencing that is being brought about by the advent of globalization?Is there anything wrong with businesses taking advantage of the “tourist” climate despite thehistorical events that took place on the very site? Why or why not?Note: Your responses should give a thoughtful and fact/figure-driven response. You must cite your answer.
- The US scores very highly on the desire to benefit one’s self rather than benefiting society as a whole. What Hofstede dimension does this represent? a) power distance b) indiviidualism c) uncertainty avoidance d) indulgence e) long-term orientationIdentify one company that has a strong culture. How can you support your opinion?According to Climate change case study of tourist distinations