Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 12, Problem 2ALR
Summary Introduction
To discuss: The difference between B2B products and consumer products, and describe a product that is used as both.
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Chapter 12 Solutions
Contemporary Marketing (MindTap Course List)
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