Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 12, Problem 6ALR
Summary Introduction
To discuss: The way firms use benchmarking.
Benchmarking refers to the type of measuring the quality by the way of comparing the performances with the other industry leaders.
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Chapter 12 Solutions
Contemporary Marketing (MindTap Course List)
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