Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 12, Problem 1EE
Summary Introduction
To discuss: The steps to close the gap among the level of passengers’ service expect and the levels they receive.
The five variables of services are as follows:
- v Tangibles
- v Reliability
- v Responsiveness
- v Assurances
- v Empathy
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Contemporary Marketing (MindTap Course List)
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