Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
expand_more
expand_more
format_list_bulleted
Question
Chapter 12, Problem 2CTE
Summary Introduction
To discuss: The convenient products Person X buys for a week and whether the list might change from week to week and the thing which makes Person X to switchover.
Convenience products are termed as products which are frequently purchased by the consumers with least efforts.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
What is the benefit a clothing brand gets when they include a plus size in their company.
A product is anything that can be offered in a market for attention, acquisition, use, or consumption that might satisfy a need or want. Products can be classified into consumer products and industrial products.
List and briefly explain the four classifications of consumer products and provide examples for each.
What product do you want to sell?, make a tagline for your chosen product?, who is your market target?
Chapter 12 Solutions
Contemporary Marketing (MindTap Course List)
Knowledge Booster
Similar questions
- Discuss how the characteristics of the retail establishment, such as location and store image, have an impact on the consumer’s perception of your product.arrow_forwardProvide a short definition of an experience good and provide one or more examples of experience goods. Provide a short definition of search goods and name one or more examples of search goods. Based on your answers above, how does the retailing of experience goods differ from the retailing of search goods? What is the impact of these differences on consumers?arrow_forwardWhat is shopping products?arrow_forward
- What movies, plays, tv shows, and music videos have had an effect on current fashion trends? If you were a buyer for juniors or young mens apparel, how would the above affect your decisions of what to buy?arrow_forwardIs "going shopping" dead? Or dying? If so, what can be done, if anything? What can retailers do? What does this mean for customers? What does this mean for the employees in retail? explain in detailarrow_forwardDescribe how you would market a Chevy Malibu car?arrow_forward
- You can purchase apparel at a discount store, specialty store, categoryspecialist, off-price retailer, department store, or Internet-only store.From which of these types of stores do you shop? Explain why youprefer one type store over another.arrow_forwardplease explain in your own words without following plagiarism i will definitely upvotearrow_forwardCompare and contrast the four theories of retail evolution. NOTE: The four theories are: 1. The wheel of evolution 2. The retail accordion 3. Retail life cycle 4. Resource-advantage theoryarrow_forward
- Buying decisions vary in complexity depending on size and type of operation of the retail business and the types of product on offer. Imagine your retail manager assigned you to buying task of a new product; apply the stages of the “New buying task” to your chosen product/service. Start by briefly explaining the product/service.arrow_forwardLook at the questionarrow_forwardIs it a good or bad thing that some retailers use mannequins with cameras hidden in one eye to record customer demographics and shopping behavior in order to serve them better?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios