Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter P3, Problem 4QCT
Summary Introduction
Case summary:
The vice president of Company F network and cooking channel says that food plays a vital role in people’s life. Here the participation of social media is more. Social media makes the people to reach the food and also the makes the food to reach the people. Once people switch off their TVs they can connect the company through mobile phones. The marketers need to know to segment different kind of consumers and group the people for the best
Social media helps marketers to segment their consumers with the help of the taste and preferences uploaded in social media. It helps the companies to build a relationship with consumers and viewers.
To discuss: The way how the viewers of Company F network become the supporters of the network.
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James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the August 2024. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so.
You have decided to use the following e-marketing strategies (content marketing, email marketing, mobile marketing, online advertising and social media engagement). Why?
State how you would manage ethical and legal issues in the digital environment.
James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the August 2024. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so.
Develop a background for James Shoe Emporium. Describe the following: location of the company – country and city/town, type of shoes sold and price, the target market.
State why the owner is considering using e-marketing. What benefits can e-marketing bring?
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Contemporary Marketing (MindTap Course List)
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