The vice president of Company F’s network and cooking channel says that food plays a vital role in people’s life. Here, the participation of social media is more. Social media makes people to reach to the food and it makes the food to reach to the people. Once people switch off their TVs, they can connect to the company through mobile phones. The marketers need to know to segment different kind of consumers and group the people for the best marketing practices . Social media helps marketers to segment their consumers with the help of the taste and preferences uploaded in social media. It helps the companies to build a relationship with consumers and viewers. To discuss: The way Person X would segment the normal viewers of Company F network programming using VALS framework.

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Answer 1

Question

Chapter P3, Problem 1QCT

Summary Introduction

Case summary:

The vice president of Company F’s network and cooking channel says that food plays a vital role in people’s life. Here, the participation of social media is more. Social media makes people to reach to the food and it makes the food to reach to the people. Once people switch off their TVs, they can connect to the company through mobile phones. The marketers need to know to segment different kind of consumers and group the people for the best marketing practices.

Social media helps marketers to segment their consumers with the help of the taste and preferences uploaded in social media. It helps the companies to build a relationship with consumers and viewers.

To discuss: The way Person X would segment the normal viewers of Company F network programming using VALS framework.

Expert Solution & Answer

Explanation of Solution

The way Person X would segment the normal viewers of Company F network programming using VALS framework is as follows:

The Company F network programming viewers are classified based on the innovators category with high innovation and high resources.

The classification is based on the types of shows the consumers prefer such as ideals, achievement, and self- expression.

• Ideals are those who prefers program of “Hunger Hits Home”
• Achievement are those who prefers Chopped and “Food Network Star”
• Self-expression are those who prefers any shows which deals with how to cook.

In the above category, the viewers can be as follows:

• Experiencer those who wants to try new kind of dishes and foods. They cook for new varieties of dishes.
• The strivers are those who want to become the best cook and who aspires the social status.
• Believers are those who go for veganism.

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Answer 2

Question

Chapter P3, Problem 1QCT

Summary Introduction

Case summary:

The vice president of Company F’s network and cooking channel says that food plays a vital role in people’s life. Here, the participation of social media is more. Social media makes people to reach to the food and it makes the food to reach to the people. Once people switch off their TVs, they can connect to the company through mobile phones. The marketers need to know to segment different kind of consumers and group the people for the best marketing practices.

Social media helps marketers to segment their consumers with the help of the taste and preferences uploaded in social media. It helps the companies to build a relationship with consumers and viewers.

To discuss: The way Person X would segment the normal viewers of Company F network programming using VALS framework.

Expert Solution & Answer

Explanation of Solution

The way Person X would segment the normal viewers of Company F network programming using VALS framework is as follows:

The Company F network programming viewers are classified based on the innovators category with high innovation and high resources.

The classification is based on the types of shows the consumers prefer such as ideals, achievement, and self- expression.

• Ideals are those who prefers program of “Hunger Hits Home”
• Achievement are those who prefers Chopped and “Food Network Star”
• Self-expression are those who prefers any shows which deals with how to cook.

In the above category, the viewers can be as follows:

• Experiencer those who wants to try new kind of dishes and foods. They cook for new varieties of dishes.
• The strivers are those who want to become the best cook and who aspires the social status.
• Believers are those who go for veganism.

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Answer 3

Question

Chapter P3, Problem 1QCT

Summary Introduction

Case summary:

The vice president of Company F’s network and cooking channel says that food plays a vital role in people’s life. Here, the participation of social media is more. Social media makes people to reach to the food and it makes the food to reach to the people. Once people switch off their TVs, they can connect to the company through mobile phones. The marketers need to know to segment different kind of consumers and group the people for the best marketing practices.

Social media helps marketers to segment their consumers with the help of the taste and preferences uploaded in social media. It helps the companies to build a relationship with consumers and viewers.

To discuss: The way Person X would segment the normal viewers of Company F network programming using VALS framework.

Expert Solution & Answer

Explanation of Solution

The way Person X would segment the normal viewers of Company F network programming using VALS framework is as follows:

The Company F network programming viewers are classified based on the innovators category with high innovation and high resources.

The classification is based on the types of shows the consumers prefer such as ideals, achievement, and self- expression.

• Ideals are those who prefers program of “Hunger Hits Home”
• Achievement are those who prefers Chopped and “Food Network Star”
• Self-expression are those who prefers any shows which deals with how to cook.

In the above category, the viewers can be as follows:

• Experiencer those who wants to try new kind of dishes and foods. They cook for new varieties of dishes.
• The strivers are those who want to become the best cook and who aspires the social status.
• Believers are those who go for veganism.

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Answer 4

Question

Chapter P3, Problem 1QCT

Summary Introduction

Case summary:

The vice president of Company F’s network and cooking channel says that food plays a vital role in people’s life. Here, the participation of social media is more. Social media makes people to reach to the food and it makes the food to reach to the people. Once people switch off their TVs, they can connect to the company through mobile phones. The marketers need to know to segment different kind of consumers and group the people for the best marketing practices.

Social media helps marketers to segment their consumers with the help of the taste and preferences uploaded in social media. It helps the companies to build a relationship with consumers and viewers.

To discuss: The way Person X would segment the normal viewers of Company F network programming using VALS framework.

Expert Solution & Answer

Explanation of Solution

The way Person X would segment the normal viewers of Company F network programming using VALS framework is as follows:

The Company F network programming viewers are classified based on the innovators category with high innovation and high resources.

The classification is based on the types of shows the consumers prefer such as ideals, achievement, and self- expression.

• Ideals are those who prefers program of “Hunger Hits Home”
• Achievement are those who prefers Chopped and “Food Network Star”
• Self-expression are those who prefers any shows which deals with how to cook.

In the above category, the viewers can be as follows:

• Experiencer those who wants to try new kind of dishes and foods. They cook for new varieties of dishes.
• The strivers are those who want to become the best cook and who aspires the social status.
• Believers are those who go for veganism.

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Answer 5

Chapter P3, Problem 1QCT

Summary Introduction

Case summary:

The vice president of Company F’s network and cooking channel says that food plays a vital role in people’s life. Here, the participation of social media is more. Social media makes people to reach to the food and it makes the food to reach to the people. Once people switch off their TVs, they can connect to the company through mobile phones. The marketers need to know to segment different kind of consumers and group the people for the best marketing practices.

Social media helps marketers to segment their consumers with the help of the taste and preferences uploaded in social media. It helps the companies to build a relationship with consumers and viewers.

To discuss: The way Person X would segment the normal viewers of Company F network programming using VALS framework.

Expert Solution & Answer

Explanation of Solution

The way Person X would segment the normal viewers of Company F network programming using VALS framework is as follows:

The Company F network programming viewers are classified based on the innovators category with high innovation and high resources.

The classification is based on the types of shows the consumers prefer such as ideals, achievement, and self- expression.

• Ideals are those who prefers program of “Hunger Hits Home”
• Achievement are those who prefers Chopped and “Food Network Star”
• Self-expression are those who prefers any shows which deals with how to cook.

In the above category, the viewers can be as follows:

• Experiencer those who wants to try new kind of dishes and foods. They cook for new varieties of dishes.
• The strivers are those who want to become the best cook and who aspires the social status.
• Believers are those who go for veganism.

Answer 6

Chapter P3, Problem 1QCT

Summary Introduction

Case summary:

The vice president of Company F’s network and cooking channel says that food plays a vital role in people’s life. Here, the participation of social media is more. Social media makes people to reach to the food and it makes the food to reach to the people. Once people switch off their TVs, they can connect to the company through mobile phones. The marketers need to know to segment different kind of consumers and group the people for the best marketing practices.

Social media helps marketers to segment their consumers with the help of the taste and preferences uploaded in social media. It helps the companies to build a relationship with consumers and viewers.

To discuss: The way Person X would segment the normal viewers of Company F network programming using VALS framework.

Expert Solution & Answer

Explanation of Solution

The way Person X would segment the normal viewers of Company F network programming using VALS framework is as follows:

The Company F network programming viewers are classified based on the innovators category with high innovation and high resources.

The classification is based on the types of shows the consumers prefer such as ideals, achievement, and self- expression.

• Ideals are those who prefers program of “Hunger Hits Home”
• Achievement are those who prefers Chopped and “Food Network Star”
• Self-expression are those who prefers any shows which deals with how to cook.

In the above category, the viewers can be as follows:

• Experiencer those who wants to try new kind of dishes and foods. They cook for new varieties of dishes.
• The strivers are those who want to become the best cook and who aspires the social status.
• Believers are those who go for veganism.

Answer 7

Chapter P3, Problem 1QCT

Summary Introduction

Case summary:

The vice president of Company F’s network and cooking channel says that food plays a vital role in people’s life. Here, the participation of social media is more. Social media makes people to reach to the food and it makes the food to reach to the people. Once people switch off their TVs, they can connect to the company through mobile phones. The marketers need to know to segment different kind of consumers and group the people for the best marketing practices.

Social media helps marketers to segment their consumers with the help of the taste and preferences uploaded in social media. It helps the companies to build a relationship with consumers and viewers.

To discuss: The way Person X would segment the normal viewers of Company F network programming using VALS framework.

Answer 8

Expert Solution & Answer

Explanation of Solution

The way Person X would segment the normal viewers of Company F network programming using VALS framework is as follows:

The Company F network programming viewers are classified based on the innovators category with high innovation and high resources.

The classification is based on the types of shows the consumers prefer such as ideals, achievement, and self- expression.

• Ideals are those who prefers program of “Hunger Hits Home”
• Achievement are those who prefers Chopped and “Food Network Star”
• Self-expression are those who prefers any shows which deals with how to cook.

In the above category, the viewers can be as follows:

• Experiencer those who wants to try new kind of dishes and foods. They cook for new varieties of dishes.
• The strivers are those who want to become the best cook and who aspires the social status.
• Believers are those who go for veganism.