Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 11, Problem 1ALR
Summary Introduction
To discuss: The benefits of relationship marketing and the way database technology helps the firms to build the relationship with customers.
Expert Solution & Answer
Explanation of Solution
The benefits of relationship marketing:
Relationship marketing helps the firm to maintain and develop the cost effective relationship and longer term relationship with the suppliers, individual customers, employees to increase the sales and for mutual benefits.
Database technology:
Database technology helps the firms to analyze the details and data about the customers for the purpose of advertisement and promotions.
It makes the firm to know more about the customers through these data to build a relationship among them.
It helps to improve and increase the customer relationship, customer retention, referral rates and many others.
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Why all app now is ask us to pay ? Now there is a scammer app or website that claims to be free but it's not why ? now app is ask money i m frustrated
I need help completing the chart below
James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the August 2024. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so.
You have decided to use the following e-marketing strategies (content marketing, email marketing, mobile marketing, online advertising and social media engagement). Why?
State how you would manage ethical and legal issues in the digital environment.
Chapter 11 Solutions
Contemporary Marketing (MindTap Course List)
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