Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 11, Problem 9ALR
Summary Introduction
To discuss: The way how the firm goes in evaluating the lifetime value of the customer
The most important methods of relationship marketing program that is in business to business markets or with consumers is the life time value of consumers.
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Contemporary Marketing (MindTap Course List)
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