Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 11, Problem 8ALR
Summary Introduction
To discuss: The important factors in a strategic alliance.
Strategic alliance is the
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Discuss some of the challenges that managers must overcome in making strategic alliances successful.What are some strategic alliances with which you are familiar?
Why is developing and implementing a portfolio strategy for each business unit and a corporate policy for managing all the alliances of the entire company is a task for a successful alliance portfilio management?
Why does one of the four tasks of multi-alliance management that are necessary for successful alliance portfolio management is Developing and implementing a portfolio strategy for each business unit and a corporate policy for managing all the alliances of the entire company?
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Contemporary Marketing (MindTap Course List)
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- While we covered Mergers and Acquisitions in this unit, let’s turn our focus to Strategic Alliances. What are the three types of Strategic Alliances? What are the advantages/disadvantages of each?arrow_forwardWhat do strategic group members have in common with each other? What impact do firms outside a strategic group have on those in that group?arrow_forwardA) Critically discuss the challenges in Joint ventures or strategic alliances which may cause the partnership to fail. B) Evaluate the success or failure of the joint venture or strategic alliance case chosen and enumerate the factors that lead to those outcomes.arrow_forward
- how do you define capabilities and how they affect a company's Strategic success?arrow_forwardDiscuss the problems inherent in developing a cooperative alliance in order to enhance competitive advantage while incurring the risk of developing a new competitor. How does each advantage in Dunning’s eclectic theory specifically affect a firm’s decision regarding entry mode?arrow_forwardHow can a strategic error can threaten a firm’s survival?arrow_forward
- Your new company must plan for adaptability and alignment both internally and externally due to a crisis and other unexpected events, such as a mortgage crisis, a fire, IT system failure, loss of a major customer, loss of suppliers, union strikes, or terrorist attacks. How do you identify a crisis that Kibbles and Bits may experience, and explain how Kibbles and Bits would adapt and align in this crisis?arrow_forwardHow might the firm utilize a business-level cooperative strategy to create a competitive advantage? Of the four business-level cooperative strategies, Complementary strategic alliances: vertical or horizontal, Competition response strategy, Uncertainty-reducing strategy, and Competition reducing strategy, which is most likely to be of significant value to your team's firm? Why? What are the risks associated with this strategy and how might they be managed? What internal governance mechanisms would you propose to monitor managers' decision-making?arrow_forwardHow does strategic analysis help a firm develop its own strategic position?arrow_forward
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