Chapter 10, Problem 2C

Summary Introduction

Case summary: There is an enormous notoriety for internet games in the business sectors. The games are intended to fabricate client connections and dedication. Thus, these internet or online games help in producing marketing research. Company S’s SM nation is a social media game that guarantees prizes to provoke purchasers for creating statistical surveying information. Certain prizes like television gadgets are given to players. The buyers invest part of energy in Company S’s SM site to see the upcoming items.

This allows SM to follow the purchaser’s practices. Company B has begun another venture on corporate games to control client's conduct to meet the business objectives. Gamification builds sales and it decreases advertising costs. All advertisers can accumulate and augment their client database through gamification. All these information support the organizations' certainty level. Gathering all these information improves their target segments. Gamification assumes a noteworthy job in all the organizations.

Characters in the case: Company S and Company B.

To Discuss: Responding to the bank’s comments about adopting gamification.

Introduction: Marketing research is a methodical issue of investigation, demonstrate building, and truth finding with the end goal of essential decision making and directing in the marketing of products and services.