Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 10, Problem 8ALR
Summary Introduction
To discuss: The difference between surveys, experiments, and observational methods of primary collection of data with examples.
Introduction: Data collection is a procedure by which the investigator gathers the data from all the pertinent sources to discover answers to the examination issue and test the theory and assess the results.
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Contemporary Marketing (MindTap Course List)
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