Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 10, Problem 8ALR
Summary Introduction
To discuss: The difference between surveys, experiments, and observational methods of primary collection of data with examples.
Introduction: Data collection is a procedure by which the investigator gathers the data from all the pertinent sources to discover answers to the examination issue and test the theory and assess the results.
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Distinguish among surveys, experiments, and observationalmethods of primary data collection. Cite examples of eachmethod
List two (2) advantages and Two (2) disadvantages of the Observation Method of datacollection.
Discuss the value of observation in a research project.
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Contemporary Marketing (MindTap Course List)
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