Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
expand_more
expand_more
format_list_bulleted
Concept explainers
Videos
Question
Chapter 10, Problem 7ALR
Summary Introduction
To discuss: The meaning of sampling and the differences between probability and non-probability samples and the various types of samples.
Introduction: Sampling is a statistical technique that is apprehensive with the choice of the individual perception and it assists to make factual derivations about various aspects like population, and so on.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
I need help explaining probability and non-probability sampling and describing the different types of each?
Mabbly Marketing conducted a study includes 200 sports enthusiast and obtained
the following data:
Sports
College
No College
Preference Degree
Degree
NBA
40
55
NFL
10
95
What is the probability that a randomly selected survey participant prefers the NFL?
0.5880
0.5250
0.2000
0.6050
Why would any researcher want to know or detect the existence or not of outliers before any further analysis of his or her data?
Chapter 10 Solutions
Contemporary Marketing (MindTap Course List)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Discuss at least 2 different data collection methods you could use. What are the differences between probability and nonprobability sampling methods?arrow_forwardReferring to the comparison of the Pearson and Spearman correlations on both correlation size and significance level, when should you use which type in this case?arrow_forward#8 A cracker manufacturer wants to know how a new cracker she wants to make compares to the competition, so she has people in a sample of supermarkets across the country ask people to compare three crackers: one of her crackers and two competing crackers. This is an example of what kind of statistical study? Experiment Survey Observational Studyarrow_forward
- Distinguish between probability and non-probability sampling, discuss their types with examples.arrow_forwardExplain the difference between replacement sampling and nonreplacement sampling. Which method do auditors usually follow? Why?arrow_forwardWhat is producivity analysis? What is prescriptive data analytic model? How are the two related or how are they different? Give example of each.arrow_forward
- Identify and discuss the advantages and disadvantages of using existing data for secondary data analysis. Provide at least one example for each. In your opinion, do you think the advantages outweigh the disadvantages? Why or why not?arrow_forwardPlease provide 3 research problems for this question An investigation on parental involvement in their children's education and its influences on their academic performance at charlton Primary in Jamaica.arrow_forwardWrite examples of different types of probability and non-probability sampling? Give practical examples of the application in real life situation.arrow_forward
- A certain soft drink bottler claims that more than 50% of its customers do not drink any other brand of soft drink. A random sample of 100 customers yielded 56 who do not drink any other brand of soft drink. Do these sample results support the bottler's claim? Use a 10% significance level. Round to three decimal places. What is the Test Statistic? Iarrow_forwardWhat would be the better research method to use if trying the Hypothesis of Customers prefer a battery that lasts longer between charges to other smartphone features?arrow_forwardYou want to provide an overview of the characteristics of the respondents in your sample. Which of the following would you use to provide insight in the age of your respondents? a. A frequency table and a bar chart b. The mode, median and the standard deviation c. The mean and the variance. d. The mean, the median, and the modearrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Practical Management ScienceOperations ManagementISBN:9781337406659Author:WINSTON, Wayne L.Publisher:Cengage,
Practical Management Science
Operations Management
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:Cengage,
Introduction to Forecasting; Author: Ekeeda;https://www.youtube.com/watch?v=5eIbVXrJL7k;License: Standard YouTube License, CC-BY