
Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 10, Problem 4ALR
Summary Introduction
To Discuss: The activities of data mining and predictive analytics that work together.
Introduction: Data mining is characterized as extricating data from enormous collections of data or information. Data mining is the technique of mining information from data.
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Contemporary Marketing (MindTap Course List)
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