Contemporary Marketing (MindTap Course List)
Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 10, Problem 6ALR
Summary Introduction

To Discuss: The difference between primary and secondary data and the phase in which the researchers should collect each type of data.

Introduction: Primary data implies the direct information accumulated by the analyst himself or herself. Secondary data is implies the data gathered by another person before.

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