Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 2, Problem 1ALR
a.
Summary Introduction
To Discuss: Whether global automakers begin manufacturing plants in Country C comes under strategic or tactical planning.
Introduction: Strategic planning is a procedure in which hierarchical managers decide their visualization for the future just as recognizing their objectives and ideas for the organization. Tactical planning is accomplished for defining short term objectives and action plan so as to accomplish the long term objectives set by the strategic planning in an organization.
a.
Expert Solution
Explanation of Solution
The reason on whether global automakers begin manufacturing plants in Country C comes under strategic or tactical planning are as follows:
The statement falls under “strategic planning”.
b.
Summary Introduction
To Discuss: Whether the merger of Company PTVG and Company DG comes under strategic or tactical planning.
b.
Expert Solution
Explanation of Solution
The reasons on whether the merger of Company PTVG and Company DG comes under strategic or tactical planning are as follows:
The statement falls under “strategic planning”.
c.
Summary Introduction
To Discuss: Whether Company CB gives up draft picks to obtain Company QB comes under strategic or tactical planning.
c.
Expert Solution
Explanation of Solution
The reason on whether Company CB gives up draft picks to obtain Company QB comes under strategic or tactical planning are as follows:
The statement falls under “tactical planning”.
d.
Summary Introduction
To Discuss: Whether a regional airline looks for ways to expand to other markets comes under strategic or tactical planning.
d.
Expert Solution
Explanation of Solution
The reason on whether a regional airline looks for ways to expand to other markets comes under strategic or tactical planning are as follows:
The statement falls under “tactical planning”.
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Chapter 2 Solutions
Contemporary Marketing (MindTap Course List)
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