Concept explainers
Case summary: The hotels have proposed to target the Millennials with their new amenities. With a quick change in technology and innovations, the hotels have started to upgrade themselves by providing latest facilities to the customers in order to attract younger guests. The hotel chains have made all possible ways to attract the customers forgetting about their budget. Some facilities are plush furniture, stylish bars, and place for socializing.
They have additional added gyms, free wine and tea tastings, chick-in kiosks, high speed Wi-Fi access. Post the usage of social media sites such as Site T and Site F, there has been an increase in customer preferring travel and accommodation. The hotel business' push to attract a group whose travel spending has risen quickly. The business has made some amazing progress from putting chocolates on visitors' pillows around evening time.
Characters in the case: Hotel H, Hotel S, Hotel M, Hotel IC, Site F, Site T, Site G and Site Y.
To Discuss: The reasons on hotel chains see millennials as critical to their financial growth.
Introduction: Marketing is an activity, set of organizations and procedures for making, collaborating, conveying, and trading contributions that have value for clients, customers, accomplices, and society in general. Marketing strategy is a practice that is designed to enhance sales and achieves sustainable competitive advantage.
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Chapter 2 Solutions
Contemporary Marketing (MindTap Course List)
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- Answer each question below. Use details, specifics, and examples to explain your answer. You should write five sentences at a minimum. Question: What does it take to get consumers to try something new?arrow_forwardAnswer each question below. Use details, specifics, and examples to explain your answer. You should write five sentences at a minimum. Each question is worth 10 points. Question: Explain how marketers use scent marketing to persuade consumers.arrow_forwardQuestion: A woman shopping for a new perfume remembers her favorite celebrity wearing this brand and decides to buy it. This is called: a) Social Awareness b) Positive Reinforcement c) Social Proof d) Instrumental Conditioning e) None of the abovearrow_forward
