Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 2, Problem 2ALR
Summary Introduction
To Discuss: The questions to ask about strategic planning for the division and the overall firm.
Introduction: Strategic planning is a procedure in which hierarchical managers decide their visualization for the future just as recognize their objectives and ideas for the organization. Tactical planning is accomplished for defining short term objectives and action plan so as to accomplish the long term objectives set by the strategic planning in an organization.
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