Statistics for Business and Economics (13th Edition)
Statistics for Business and Economics (13th Edition)
13th Edition
ISBN: 9780134506593
Author: James T. McClave, P. George Benson, Terry Sincich
Publisher: PEARSON
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Chapter 8, Problem 8.119ACA

Impact of gender on advertising. How does gender affect the type of advertising that proves to be most effective? An article in the Journal of Advertising Research (May/June 1990) makes reference to numerous studies that conclude males tend to be more competitive with others than with themselves. To apply this conclusion to advertising, the author created two ads promoting a new brand of soft drink:

Ad 1: Four men are shown competing in racquetball
Ad 2: one man is shown competing against himsef in racquetbal

The author hypothesized that the first ad would be more effective when shown to males. To test this hypothesis, 43 males were shown both ads and asked to measure their attitude toward the advertisement (Aad), their attitude toward the brand of soft drink (Ab), and their intention to purchase the soft drink (Intention). Each variable was measured using a 7-point scale, with higher scores indicating a more favorable attitude. The results are shown in the table below. Do you agree with the author’s hypothesis?

Chapter 8, Problem 8.119ACA, Impact of gender on advertising. How does gender affect the type of advertising that proves to be

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Consider that the results of a research study conclude that the “effect of social media use on anxiety depends on gender.” Which statement below is correct based on this conclusion?     a. The research study uncovered a main effect of social media use, but no main effect of gender or interaction between gender and social media use.   b. The research study uncovered a main effect of gender and interaction of gender and social media use, but not main effect of social media use.   c. The research study uncovered an interaction between social media use and gender, but no main effects.   d. The research study uncovered no main effects of gender or social media use, as well as no interaction between gender and social media use.

Chapter 8 Solutions

Statistics for Business and Economics (13th Edition)

Ch. 8.2 - Independent random samples selected from two...Ch. 8.2 - Lobster trap placement. Refer to the Bulletin of...Ch. 8.2 - Last name and acquisition timing. The speed with...Ch. 8.2 - Shared leadership in airplane crews. Human Factors...Ch. 8.2 - Performance-based logistics. Refer to the Journal...Ch. 8.2 - Drug content assessment. Refer to Exercise 4.123...Ch. 8.2 - Buy-side vs. sell-side analysts earnings...Ch. 8.2 - Homework assistance for accounting students. How...Ch. 8.2 - Comparing taste-test rating protocols....Ch. 8.2 - Producer willingness to supply biomass. The...Ch. 8.2 - Does rudeness really matter in the workplace?...Ch. 8.2 - Prob. 8.22ACICh. 8.2 - Is honey a cough remedy? Refer to the Archives of...Ch. 8.2 - Gender diversity of board of directors. The gender...Ch. 8.2 - Prob. 8.25ACACh. 8.3 - A paired difference experiment produced the...Ch. 8.3 - A paired difference experiment yielded nd pairs of...Ch. 8.3 - The data for a random sample of six paired...Ch. 8.3 - The data for a random sample of 10 paired...Ch. 8.3 - A paired difference experiment yielded the...Ch. 8.3 - Summer weight-loss camp. Camp Jump Start is an...Ch. 8.3 - Performance ratings of government agencies. The...Ch. 8.3 - Twinned drill holes. A traditional method of...Ch. 8.3 - Prob. 8.34ACBCh. 8.3 - I am not selling anything surveys. To improve...Ch. 8.3 - Consumers attitudes toward advertising. The two...Ch. 8.3 - Taking power naps during work breaks. Lack of...Ch. 8.3 - Acidity of mouthwash. Acid has been found to be a...Ch. 8.3 - Solar energy generation along highways. The...Ch. 8.3 - Impact of red light cameras on car crashes. To...Ch. 8.3 - Prob. 8.41ACICh. 8.3 - Alcoholic fermentation in wines. Determining...Ch. 8.4 - Consider making an inference about p1 p2, where...Ch. 8.4 - For each of the following values of , find the...Ch. 8.4 - Prob. 8.45LMCh. 8.4 - Prob. 8.46LMCh. 8.4 - Prob. 8.47LMCh. 8.4 - Prob. 8.48LMCh. 8.4 - The winners curse in auction bidding. In auction...Ch. 8.4 - Prob. 8.50ACBCh. 8.4 - Prob. 8.51ACBCh. 8.4 - Web survey response rates. Response rates to Web...Ch. 8.4 - Hospital administration of malaria patients. One...Ch. 8.4 - Traffic sign maintenance. The Federal Highway...Ch. 8.4 - Salmonella in produce. Salmonella infection is the...Ch. 8.4 - Angioplastys benefits challenged. More than 1...Ch. 8.4 - Entrepreneurial careers of MBA alumni. Are African...Ch. 8.4 - Predicting software defects. Refer to the PROMISE...Ch. 8.4 - Prob. 8.59ACICh. 8.4 - Religious symbolism in TV commercials. Gonzaga...Ch. 8.5 - Assuming that n1 = n2, find the sample sizes...Ch. 8.5 - Find the appropriate values of n1 and n2 (assume...Ch. 8.5 - Suppose you want to estimate the difference...Ch. 8.5 - Enough money has been budgeted to collect...Ch. 8.5 - Last name and acquisition timing. Refer to the...Ch. 8.5 - Homework assistance for accounting students. Refer...Ch. 8.5 - Vulnerability of relying party Web sites. Refer to...Ch. 8.5 - Conducting a political poll. A pollster wants to...Ch. 8.5 - Shared leadership in airplane crews. Refer to the...Ch. 8.5 - Solar energy generation along highways. Refer to...Ch. 8.5 - Angioplastys benefits challenged. Refer to the...Ch. 8.5 - Traffic sign maintenance. Refer to the Journal of...Ch. 8.6 - Use Tables V, VI, VII, and VIII in Appendix D to...Ch. 8.6 - Given v1 and v2, find the following probabilities:...Ch. 8.6 - For each of the following cases, identify the...Ch. 8.6 - For each of the following cases, identify the...Ch. 8.6 - Specify the appropriate rejection region for...Ch. 8.6 - Independent random samples were selected from each...Ch. 8.6 - Independent random samples were selected from each...Ch. 8.6 - Lobster trap placement. Refer to the Bulletin of...Ch. 8.6 - Prob. 8.81ACBCh. 8.6 - Mental health of workers and the unemployed. A...Ch. 8.6 - Drug content assessment Refer to Exercise 8.16 (p....Ch. 8.6 - Last name and acquisition timing. Refer to the...Ch. 8.6 - Prob. 8.85ACICh. 8.6 - Oil content of fried sweet potato chips. Refer to...Ch. 8.6 - Shopping vehicle and judgment. Refer to the...Ch. 8.6 - Is honey a cough remedy? Refer to the Archives of...Ch. 8 - List the assumptions necessary for each of the...Ch. 8 - Two independent random samples were selected from...Ch. 8 - Independent random samples were selected from two...Ch. 8 - Independent random samples were selected from two...Ch. 8 - Two independent random samples are taken from two...Ch. 8 - A random sample of five pairs of observations were...Ch. 8 - Prob. 8.95ACBCh. 8 - Prob. 8.96ACBCh. 8 - Prob. 8.97ACBCh. 8 - Hull failures of oil tankers. Refer to the Marine...Ch. 8 - Effectiveness of teaching software. The U.S....Ch. 8 - Durability of shock absorbers. A manufacturer of...Ch. 8 - NHTSA new car crash tests. Refer to the National...Ch. 8 - Diamonds sold at retail. Refer to the data for 308...Ch. 8 - Childrens recall of TV ads. A study examined...Ch. 8 - Is steak your favorite barbeque food? July is...Ch. 8 - Planning habits survey. American Demographics...Ch. 8 - Turnover rates in the United States and Japan....Ch. 8 - Smartphone usage differs by gender. The role of...Ch. 8 - Life expectancies of working women and housewives....Ch. 8 - Comparing purchasers and nonpurchasers of...Ch. 8 - Prob. 8.110ACICh. 8 - Racial profiling by the LAPD. Racial profiling is...Ch. 8 - State SAT scores. Refer to Exercise 2.27 (p. 60)...Ch. 8 - Rat damage to sugarcane fields. Poisons are used...Ch. 8 - Environmental impact study. Some power plants are...Ch. 8 - Instrument precision. When new instruments are...Ch. 8 - Cooling method for gas turbines. Refer to the...Ch. 8 - Average housing space per person. Even though...Ch. 8 - Positive spillover effects from self-managed work...Ch. 8 - Impact of gender on advertising. How does gender...Ch. 8 - Salaries of postgraduates. Refer to the Economics...Ch. 8 - Gambling in public high schools. With the rapid...Ch. 8 - CareerBank.com annual salary survey....Ch. 8 - Facility layout study. Facility layout and...
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