MARKETING 2018
MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Chapter 6, Problem 6DRQ
Summary Introduction

To discuss: The differences between concentrated and differentiated strategies and their advantages.

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Explain the marketing mix strategy and its role in achieving marketing objectives.
Explain how marketing mix strategies should be used to manage a product in the market. Discuss the interaction of these variables in general and don’t forget to include the critical variable of place in your discussion. Hint:  this question involves chapter 8 in your text.
Explain point-of-difference (POD) and points-of-parity (POP). How can a company use these two concepts in developing their marketing strategies?
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