MARKETING 2018
MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Chapter 6, Problem 9DRQ
Summary Introduction

To discuss: Geodemographic segmentation, find the firm that utilizes this segmentation and the reason for using it.

Market segmentation is the strategy used in marketing which classifies a huge segment into identifiable segments. The purpose of market segmentation is to fulfil the expectations of consumers.

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Students have asked these similar questions
Discuss the concepts of market segmentation and product positioning, and explain how they are related. What are the variables that can be used to segment markets?  Also, how many variables should typically be used to segment markets efficiently?  Justify your answer.
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Marketing segmentation has been described both as a demand analysis and as a business strategy.  What is the difference between these uses of the term market segmentation? When segmenting a market, describe the reason why marketers segment markets?  What is the difference between market segmentation strategies and product differentiation strategies in marketing?  What is required to effectively use a market segmentation strategy?
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