MARKETING 2018
MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Chapter 6, Problem 14DRQ
Summary Introduction

To discuss: Sales forecast and its importance.

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What methods should a business/organization currently use to forecast sales?
What are some of the sales forecasting method prevalent in marketing?
What are the benefits of having sales forecast for the company?
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