MARKETING 2018
MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Chapter 6, Problem 2DRQ
Summary Introduction

To identify: Whether the market be reached by an organization or a business if there are unsatisfied consumers.

A group of people as in individual or an organization that has the necessity for the products in a product class and has the capability, readiness, and authority to buy those products is known as a market.

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In order for a market to exisit, there must be a need for a product, ability to pay, willing to buy, authority to buy, and be a group large enough to result in a profit. Without these, you do not have a viable market. What are some things a person can do to prevent not having a viable market?
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