MARKETING 2018
MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Chapter 6, Problem 2DRQ
Summary Introduction

To identify: Whether the market be reached by an organization or a business if there are unsatisfied consumers.

A group of people as in individual or an organization that has the necessity for the products in a product class and has the capability, readiness, and authority to buy those products is known as a market.

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In order for a market to exisit, there must be a need for a product, ability to pay, willing to buy, authority to buy, and be a group large enough to result in a profit. Without these, you do not have a viable market. What are some things a person can do to prevent not having a viable market?
Describe the current competitive market for your product. Can you identify the number of brands or the market share that they hold? Expand your analysis to include other products that are similar or could be substituted for yours.
identify three possible target markets that might require the services provided by a business and the best marketing approach for each?
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