MARKETING 2018
MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Chapter 6, Problem 15DRQ
Summary Introduction

To discuss: The two primary surveys that are used by the company for sales forecast and the reason for the company using an outside expert for forecasting surveys.

The systematic process of trying to forecast the volume of sales that a business is expected to make at a particular period in the future is known as sales forecasting.

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To carry out their analysis, planning, implementation, and control responsibilities, marketing managers need a marketing information system (MIS) to assess information needs, develop the needed information, and distribute it in a timely manner. Assume that you are a Marketing Manager of  Khaddi and your company wants you to deploy an efficient Marketing information system.   Explain how all the components of the Marketing Information system will help Khaadi in collecting information and forecasting demand?
What are the two primary types of surveys a companymight use to forecast sales? Why would a company usean outside expert forecasting survey?
Contrast qualitative and quantitative sales forecastingmethods.
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