MARKETING 2018
MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
Question
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Chapter 6, Problem 8DRQ
Summary Introduction

To discuss: The dimension that are utilized to segment a business market.

Market segmentation is the strategy used in marketing which classifies a huge segment into identifiable segments. The purpose of market segmentation is to fulfil the expectations of consumers.

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What are the bases for Segmenting Business Markets?
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