Case summary:
Company H is the market leader in one-stop shopping for home-improvement tools and machines. The target market for the firm is do-it-yourself who address home projects on their own. In addition to this, they also target the housewives and construction professionals. Special marketing is being done for the housewives from the company in order to address the repairs by their own.
The company usually conducts
Characters in the case:
Company H
To discuss: The segmentation variables utilized by Company H and the reason for its appropriateness.
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MARKETING 2018
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