MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Chapter 6, Problem 12DRQ
Summary Introduction
To discuss: The concern of the marketer on sales potential at the time of selecting the target market.
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TASK DESCRIPTION
Successful brand extensions allow companies to diversify their offerings and increase their market
share. Brand extension will provide any company a competitive advantage over its rivals that do not
offer similar products.
You are expected to select a live/real organisation which is suitable to the task and launch a new
product/service.
Please discuss with your lecturer your choice before proceeding.
For your Portfolio you need to complete the following tasks:
1. Develop a new brand extension for the organisation you have selected for one of their
product/service.
2. Determine segmentation, targeting and positioning for the new brand extension.
3. Develop a detailed customer personal profile for the new brand extension, including demographic
and psychographic information.
4. Develop the marketing mix strategies for the new brand extension (4Ps/7Ps).
Follow instruction:
1 give table,charts, diagramms,graph and immage should properly reference **cited and name from a…
Chapter 6 Solutions
MARKETING 2018
Ch. 6.1 - Located in the picturesque Berkshire Mountains of...Ch. 6.1 - Located in the picturesque Berkshire Mountains of...Ch. 6.1 - Located in the picturesque Berkshire Mountains of...Ch. 6.2 - Prob. 1CCh. 6.2 - Prob. 2CCh. 6.2 - Prob. 3CCh. 6 - Prob. 1DRQCh. 6 - Prob. 2DRQCh. 6 - Prob. 3DRQCh. 6 - Prob. 4DRQ
Ch. 6 - Prob. 5DRQCh. 6 - Prob. 6DRQCh. 6 - Prob. 7DRQCh. 6 - Prob. 8DRQCh. 6 - Prob. 9DRQCh. 6 - Prob. 10DRQCh. 6 - Prob. 11DRQCh. 6 - Prob. 12DRQCh. 6 - Prob. 13DRQCh. 6 - Prob. 14DRQCh. 6 - Prob. 15DRQCh. 6 - Prob. 16DRQCh. 6 - Under what conditions might a firm use multiple...Ch. 6 - Prob. 1SCCh. 6 - Prob. 2SCCh. 6 - Prob. 3SCCh. 6 - Prob. 4SC
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