MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Question
Chapter 6, Problem 7DRQ
Summary Introduction
To find: The four main category of variables to segment the consumer market and examples of product market that are segmented by this category.
Market Segmentation:
Classifying market into various smaller sections is based on the buyer’s different requirements, wants, and behaviors and it is called market segmentation. This would help to reach the buyers with various marketing strategies and or product mixes. Marketing segmentation is classified into “geographic, psychographic, demographic, and behavioral variables”. Marketing strategy of the company is implemented on the various market segmentation
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I need typing clear urjent no chatgpt used i will give 5 upvotes pls full explain with diagram
1. Answer the following about podcasting as a new distribution channel of people who do virtual assistance as their business and include references:
• How does podcasting as a distribution channel of a virtual assistant increase their market reach, improve customer experience, and is cost-efficient?
• How does this align with the overall marketing strategy? Consider product, price, promotion, and place.
• What is the probable target audience, and what are their probable age, gender, location, and interests?
• Who are the potential participants? Is it wholesalers, retailers, online platforms, or etc.
Instruction:
1. Give one new distribution channels for Virtual Assistance (freelance business) that is not commonly used.
- show a chart/diagram to illustrate the flow of the distribution channels.
- explain the rationale behind it. (e.g., increased market reach, improved customer experience, cost-efficiency).
- connect the given distribution channel to the marketing mix: (How does it align with the overall marketing strategy? Consider product, price, promotion, and place.).
- define the target audience: (Age, gender, location, interests, etc.).
- lastly, identify potential participants: (Wholesalers, retailers, online platforms, etc.)
Kindly provide references.
Chapter 6 Solutions
MARKETING 2018
Ch. 6.1 - Located in the picturesque Berkshire Mountains of...Ch. 6.1 - Located in the picturesque Berkshire Mountains of...Ch. 6.1 - Located in the picturesque Berkshire Mountains of...Ch. 6.2 - Prob. 1CCh. 6.2 - Prob. 2CCh. 6.2 - Prob. 3CCh. 6 - Prob. 1DRQCh. 6 - Prob. 2DRQCh. 6 - Prob. 3DRQCh. 6 - Prob. 4DRQ
Ch. 6 - Prob. 5DRQCh. 6 - Prob. 6DRQCh. 6 - Prob. 7DRQCh. 6 - Prob. 8DRQCh. 6 - Prob. 9DRQCh. 6 - Prob. 10DRQCh. 6 - Prob. 11DRQCh. 6 - Prob. 12DRQCh. 6 - Prob. 13DRQCh. 6 - Prob. 14DRQCh. 6 - Prob. 15DRQCh. 6 - Prob. 16DRQCh. 6 - Under what conditions might a firm use multiple...Ch. 6 - Prob. 1SCCh. 6 - Prob. 2SCCh. 6 - Prob. 3SCCh. 6 - Prob. 4SC
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