Concept explainers
Case summary:
Company M is the 2nd largest toy manufacturing company. The toy cars of Company M have enjoyed success. However, they have lost their license to make Princess dolls D. They have started to apply perceptive marketing to get back momentum. The firm has important revenue potential by targeting boys between the age group of 6 and 11, who are so fascinated about superheroes.
Monster high line of toys was utilized to target girls between the age group of 6 and 12. The case further deals with the way they have targeted their customers with the superheroes toy.
Characters in the case:
Company M
Princess dolls D
To discuss: Whether the factors that influences Company M’s decisions is to select Hispanic mothers as their target markets.
Want to see the full answer?
Check out a sample textbook solutionChapter 6 Solutions
MARKETING 2018
- Identify the marketing problem identifiedarrow_forwardWalmart has been one of the most successful companies in the retail industry because of its ability to sell products at “everyday low prices.” What competitive strengths of Walmart gave this advantage over its competition?arrow_forward3) Market background: there are thousands of variously sized game developers. They are the creative drivers for making games. Only a small handful of relatively large publishers of games, that help with advertising and distribution of the game. Microsoft, Sony, Activision, and Tencent are a few companies that act as both publishers and developers. Gaming occurs across various platforms, from consoles, PCs, and handheld devices. Elaborate how Microsoft’s recent acquisition of Activision/Blizzard/King could impact the potential profitability of various publishers in the ‘gaming’ market only using the Porter’s 6 Forces as reference.arrow_forward
- what would Tesla’s rivals say in the automobile manufacturing industry to the Model 3’s popularity?arrow_forwardWhat percentage of General Motors’ vehicle sales are outside of the United States? Trends? Which countries outside of the United States buy the most General Motors vehicles (list at least the top three)?arrow_forwardSIMPLYZITI SimplySiti, is Malaysian cosmetics brands founded by the famous Malaysian singer Siti Nurhaliza. Although the cosmetics products was developed based on Korean technology, the products had received Halal certification just a few months after its introduction in 2010. Based on your observation of Malaysian Cosmetics market, what are the main factors that leads to the success of Simplysiti Cosmetics? Is it because of its founder Siti Nurhaliza is the number one singer in Malaysia or because of the Halal certification of the products?arrow_forward
- See below advertisement of a cooking oil named as Dastak cooking oil https://www.youtube.com/watch?v=J-WcRAnEokk&feature=youtu.be motive of this advertisement is to don't waste food & keep take care of hungary & needy people See the above advertise and identify following: Does ad take advantage of any macro environment forces? If yes, how? Positioning of an ad Do you find the ad effective? Why or why notarrow_forwardExplain why eBay is successful in the online auction marketplace and discuss itscompetitive advantage over Amazon?arrow_forwardYou are the marketing manager of the LIC of India. Once your corporation enjoyed monopoly in life insurance business, more numbers of private companies are competing with you. They are bundling features in one policy. As the IRDA is also contemplating de-tariffing in the near future, the competition may intense. Your corporationreliesonagentsfor promotion. But the employees of private insurance companies act as manceters. At this juncture, you have no other option except to modify your marketing mix. What modifications you would be suggesting to retain your leadership status in the Indian Insurance Industryarrow_forward
- List all the factors and changes that contributed to the decline in Toys R Us commercial success, categorize those factors into the main marketing environment components of: the internal environment, the micro-environment, and the macro-environment, and rank the factors in terms of which ones were the most significant in the downfall of Toys R Us.arrow_forwardUnder which growth strategy Apple can capitalize on its existing distribution channel? Backward Integration Forward Integration Penetration Strategy Market Development None of The Abovearrow_forwardTesla Many analysts cite Tesla as the most innovative car company to enter the automobile industry in recent history. The company was founded in 2003 with the vision of being an independent automaker that would build affordable electric cars. Over the next 17 years, it produced five different car models and continues to introduce concepts for additional vehicles. It has also expanded into home battery and solar panel products. In the first half of 2020, 81% of electric vehicles sold were Teslas, and its affordable sedan, the Model 3, is the all-time bestselling electric vehicle ever. Tesla’s cars helped create a new market for electric vehicles. In addition, its cars have technological components that have advanced safety throughout the automobile industry. Its cars can come with self-driving capabilities and advanced safety warnings. Parts of these technologies have been adopted by other car makers. 1. Which ocean (red or blue) does Tesla fit in? How has the “ocean” changed over…arrow_forward