Company M is the 2nd largest toy manufacturing company. The toy cars of Company M have enjoyed success. However, they have lost their license to make Princess dolls D. They have started to apply perceptive marketing to get back momentum. The firm has important revenue potential by targeting boys between the age group of 6 and 11, who are so fascinated about superheroes. Monster high line of toys was utilized to target girls between the age group of 6 and 12. The case further deals with the way they have targeted their customers with the superheroes toy. Characters in the case: Company M Princess dolls D To discuss: Whether the factors that influences Company M’s decisions is to select Hispanic mothers as their target markets.

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Chapter 6.2, Problem 3C

Summary Introduction

Case summary:

Company M is the 2nd largest toy manufacturing company. The toy cars of Company M have enjoyed success. However, they have lost their license to make Princess dolls D. They have started to apply perceptive marketing to get back momentum. The firm has important revenue potential by targeting boys between the age group of 6 and 11, who are so fascinated about superheroes.

Monster high line of toys was utilized to target girls between the age group of 6 and 12. The case further deals with the way they have targeted their customers with the superheroes toy.

Characters in the case:

Company M

Princess dolls D

To discuss: Whether the factors that influences Company M’s decisions is to select Hispanic mothers as their target markets.

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