OM (with OM Online, 1 term (6 months) Printed Access Card)
6th Edition
ISBN: 9781305664791
Author: David Alan Collier, James R. Evans
Publisher: Cengage Learning
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Chapter 5, Problem 5DQ
Summary Introduction
Interpretation:An explicit service guarantee for a fast food restaurant is to be framed along with its features and its adaptability.
Concept Introduction:An explicit service guarantee is a promise that is made in writing that will be included in their advertisements and publications.
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Chapter 5 Solutions
OM (with OM Online, 1 term (6 months) Printed Access Card)
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