OM (with OM Online, 1 term (6 months) Printed Access Card)
6th Edition
ISBN: 9781305664791
Author: David Alan Collier, James R. Evans
Publisher: Cengage Learning
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Chapter 5, Problem 14PA
Summary Introduction
Interpretation:The advantages and disadvantages of having cartoon characters that could talk in the much known theme parks from a standpoint of service-design.
Concept Introduction:The world famous theme parks operated by the company that created many of the popular cartoon characters of all time is now underway in giving some of the cartoon characters the ability to speak. Earlier, it was just a meet-and-greet experience that the customers received. This was due to the belief of the management that the service encounter would be difficult to manage if all characters had the ability to talk with visitors. Nevertheless, experiments are being carried out with the use of three main characters as to how it would be, if they were able to talk with the visitors, making their theme park experience a comprehensive one.
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OM (with OM Online, 1 term (6 months) Printed Access Card)
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