OM (with OM Online, 1 term (6 months) Printed Access Card)
6th Edition
ISBN: 9781305664791
Author: David Alan Collier, James R. Evans
Publisher: Cengage Learning
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Chapter 5, Problem 4DQ
Summary Introduction
Interpretation: Difference between goal-post view of confirming specifications and Taguchi’s loss function is to be determined along with whether an individual would buy an automobile where goal-post model is used or where Taguchi model is used.
Concept introduction: The significance of any firm should be to offer a quality product to their consumers. The consumer expects better or value products for which they paid. Fulfilling the expectations of the consumer is sometimes hard but not impossible.
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Design a study to identify what might be the probable ultimate cause/s of the decline in sales. For looking at the different causes, consider the box and arrow diagram given. Note the following things about the box and arrow diagram:
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Chapter 5 Solutions
OM (with OM Online, 1 term (6 months) Printed Access Card)
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- 9. Which of the following qualitative factors favors the buy choice in a make or buy decision for a part? * O quality control is critical O part is critical to product O utilization of idle capacity maintaining a long-term relationship with suppliersarrow_forwardFind two similar products spot from two different manufacturers and list a set of design criteria to compare the two products(not an essay just a question) arrow_forwardYou wish to compete in the super premium ice cream market. The task is to determine the wants of the super premium market and the attributes/hows to be met by their firm. Use the house of quality concept. Market research has revealed that customers feel four factors are significant in making a buying decision. A "rich" taste is most important followed by smooth texture, distinct flavor, and a sweet taste. From a production standpoint, important factors are the sugar content, the amount of butterfat, low air content, and natural flavors.arrow_forward
- Give an example of the kind of ordinal data that may be gathered in a test of the usability of a productarrow_forwardExplain how to design high-quality product features that will satisfy customers. You may include the following in your report: a) Customer Satisfaction Measurement b) ACSI Customer Satisfaction Model c) Important Products and Services Qualityarrow_forwardExplain the concept of the "mere exposure effect" and how it is used in persuasive design to increase user familiarity and preference.arrow_forward
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