Chapter 5, Problem 2DQ

Summary Introduction

Interpretation:The lessons that could be learned from the voice of customer survey carried out by the pizzeria.

Concept Introduction:

Organizations within the current context take many initiatives in gaining better insights of the requirements of their customers. Gone are the days where the quality of a product purely evolved around the product itself. The layout of the facility, the quality of the service provided by staff members and the overall experience received by the customer are important aspects in this regard.